3/26/2010

Percieved Quality Score(PQS)

Percieved Quality Score(PQS) - It is a objective evaluation of perception of customers / consumers through surveys, specific to that domain, by which you understand the Percieved Quality of that product in the market place.

For eg:
1. In the US Automotive Industry, ALG (Automotive Lease Guide) is one such company which generate the PQS across multiple automotive brands based on survey.
For detailed methodology read on at : https://www.alg.com/pdf/pqs_luxury_models.pdf



2. Similarly in a Educational Domain, you could see how this is measured.









reference- http://www.ou.nl/Docs/Campagnes/ICDE2009/Papers/Final_paper_243wessa.pdf
Use of the Engg Model as illustrated in the above paper.
An illustration of the usefulness of the Engineering Model approach is given by the following
quote: “Females who report a high number of submitted feedback messages have
significantly lower exam scores. On the other hand, male students who exaggerate their
efforts are not in danger of having lower exam scores. This implies that the female
exaggeration bias is small but harmful - the male exaggeration bias is big and harmless. ”
(Wessa 2009c). This result provides valuable information that allows us to make significant
improvements in the statistical learning environment. For instance, female students who tend
to exaggerate their own performance should receive accurate and timely feedback about
their real performance (as compared to other students) based on objective measures. This
form of critical (self) assessment and reflection about student's actual learning efforts should
be made an integral part of the statistical learning environment.